Official: Britain is a Love Island… and Coventry is its Capital


June 13, 2018 at 10:18

With this year’s Love Island contestants taking part in the definitive game of love on the sunny island of Majorca, we have published new research lifting the lid on whether Britons are a nation of Love Islanders… and it makes great reading for Mancunians and Londoners who are looking to find love in the sun this summer.

Our poll shows that 41% of all British holidaymakers have enjoyed a spot of romance in the sun at some point in their lives, with 13% of all holidaymakers saying they actually met their current partner on holiday, and one in 25 even getting married following some summer passion abroad.

The survey shows that holiday romances aren’t just a brief summer fling, but often turn into something far more lasting. True, almost half (45%) fizzle out before the aircraft takes off home, and 23% end after a few dates back at home, but Love Island fans will be delighted to hear that a third (32%) of all holiday romances are still going strong today and one in ten (9%) holiday romances end up in marriage.

With the nation talking about Love Island as the show’s contestants navigate twists and turns in their attempts to couple up and find true love, our survey has revealed that Brits aren’t afraid to choose more than one partner in their quest for love when they’re in the sun.

A fifth (21%) of Brits admit to having more than one holiday romance in a single holiday, with these non-monogamous holidaymakers clocking up an average of three romances during a single holiday.

Although Niall has left the show, our poll is good news for other residents of his home city of Coventry who are looking to find love in the sun. Holidaymakers from the city are more likely than anywhere else in the UK to get married to someone they met on holiday. On top of that, well over half (56%) of people from Coventry have enjoyed a holiday romance and an adventurous 37% of locals admit to having had more than one romance in a single holiday.

Other contestants in luck could be Londoners Dani, Samira and Eyal, with 55% of Londoners having had a holiday romance, and 5% ending up married to someone they met on holiday.

The research isn’t such great reading for Newcastle’s Adam, with just 30% of people from the city admitting to a holiday romance and just 1% getting married to someone they met on holiday. The Personal Trainer may have to buck the general trend amongst Geordies if he is to go all the way and win the show.

The top five cities for having a holiday romance are: Manchester, Coventry, London, Glasgow and Birmingham whereas those in York, Norwich, Belfast, Newcastle and Edinburgh are the least likely.

Do you fancy winning 2 tickets to the Love Island Live Final and a holiday to Majorca?

Jet2holidays is the travel partner of Love Island this year, and as well as launching a dedicated advertising campaign, we are offering viewers the chance to win ten pairs of money-can’t-buy tickets to the Love Island Live final. As if that wasn’t enough, the prize also includes a Jet2holiday for two people to Majorca will be up for grabs each week throughout the series.

To find out how you can win, just visit: