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New national advertising campaign launched

Jet2holidays

Posted in Announcements

September 07, 2018 at 12:07

We are launching a new national advertising campaign from tonight - an evolution of our popular ‘Hold My Hand’ concept, targeting more holidaymakers and showcasing more areas of the award-winning Jet2holidays experience. 

Part of an integrated brand campaign, five new adverts will be hitting TV screens across the UK, three for Jet2holidays and two for Jet2.com (links to the adverts can be found below).

The new adverts have been developed to showcase the joy that couples and families experience whilst travelling with Jet2.com and Jet2holidays, such as jumping into the pool, swimming in the sea or lapping up the sunshine. Each advert is accompanied by the track, ‘Hold My Hand’ by Jess Glynne. 

The adverts will be supported by radio, digital, out of home, and social media campaigns as well as two online competitions, offering customers the chance to win a getaway to one of the five-star hotels in Gran Canaria that feature in the new advert. One competition winner will enjoy a seven-night stay for two adults at the Lopesan Costa Meloneras Resort & Spa and the other winner will get to experience a seven-night stay for two adults and two children at the Radisson Blu Resort & Spa.

The new family-targeted advert will premiere in a TV Special during Coronation Street tonight, with other TV Specials targeting couples during the X Factor and Vanity Fair over the weekend.

Steve Heapy, CEO of Jet2.com and Jet2holidays said: “We are very excited to be launching these new Jet2.com and Jet2holidays adverts, which continue to capture the spirit of our award-winning airline and package holiday business. This integrated national campaign really demonstrates the memories that couples and families make when on holiday, and with summer behind us, it launches at the perfect time to inspire holidaymakers to plan their next trip with us.

“At Jet2.com andJet2holidays we take great pride in offering every single customer our VIP service, alongside great benefits such as friendly flight times, free Resort Flight Check-in, low £60 per person deposit and free child places. On top of these benefits and with more 2-5 star hotels on sale than ever for Summer 19, we are very confident that this advert and the evolution of the ‘hold my hand’ concept will be a significant factor in the continued success of Jet2.com and Jet2holidays.”

The advert was created by the Home Agency.

See the new ads here!

Jet2holidays Family Ad: https://youtu.be/5QEOy3Vg240 

Jet2holidays Young Couple Ad: https://youtu.be/M-_gznWyT_Y  

Jet2holidays Couple Ad: https://youtu.be/FZEa61l19OM 

Jet2.com Family Ad: https://youtu.be/93uKOinEcJw 

Jet2.com Couple Ad: https://youtu.be/7qUF-JNDi0E