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Jet2holidays Launches New Indulgent Escapes Campaign

Jet2.com

Posted in Announcements

February 26, 2019 at 09:17

We launched a series of brand new adverts on national TV over the weekend, showcasing our  Indulgent Escapes brand.

The 30 second adverts premiered on ITV and Channel 4 on Sunday (24th February), in addition to Video on Demand. The adverts target couples, including honeymooners looking for truly indulgent holidays, whether it’s a serene retreat, cultural gem, or grand hotel.

The adverts mark the first time that we have produced a TV advert for our Indulgent Escapes brand. The high quality, premium photography and video aims to inspire those looking for a holiday that offers pure indulgence.

The content shows couples enjoying different aspects of their holiday, from relaxing by the pool, to enjoying a Michelin-star meal overlooking stunning scenery. The adverts were filmed at a number of five star hotels as featured by Indulgent Escapes in the Algarve in Portugal - Conrad Algarve, Epic Sana, and Pine Cliffs Hotel A Luxury Collection Resort.

The Indulgent Escapes collection by Jet2holidays boasts an esteemed collection of five-star hotels with unsurpassed standards of service, décor and attention to detail. Each hotel has been handpicked for its unique appeal to different tastes and interests, from romantic adult-only escapes to golfing holidays, honeymoons and even family breaks.

Destinations on offer include the Canary Islands, Algarve, Madeira, the Balearic Islands, Mainland Spain, Croatia, Greece, Cyprus, Turkey, Italy and Malta.

As well as pure luxury, Indulgent Escapes customers also receive 25kg baggage allowance per person on both their inbound and outbound flight, at least 5kg more than many other tour operators, two complimentary drinks per person to enjoy during their Jet2.com flight; a complimentary gift, private transfers to and from their hotel; and a priority lane security pass at their UK airport.

Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Our fantastic Indulgent Escapes collection makes us the UK’s largest European luxury tour operator, so we are proud to present these brand new adverts. They have been designed to showcase the luxurious holidays that we offer, showing off the service, décor, and attention to detail that make our Indulgent Escapes the final word in luxury holidaying.”

You can see the adverts here:

Honeymooners: https://www.youtube.com/watch?v=ZaOczHJvSrQ

Couples: https://www.youtube.com/watch?v=TRm_5MFW32c

Brand: https://www.youtube.com/watch?v=rTd39rbl-NQ

The production company used for the adverts was Cut Media, and the creative was managed by HOME agency.